Social Media Marketing

We’re entertaining ourselves to death. We might as well make it enjoyable.

WE WORK FOR

social media services

A Genuine Sadness president, Nicolas Mertens, is lying face-up on a beach in the water with a shirt and tie on, seemingly unconscious, surrounded by scattered newspapers, magazines, a phone, and a laptop, with waves approaching him.

SOCIAL MEDIA MANAGEMENT

For most people, your social channels are your storefront. Done right, it will be seen more than your actual website. So you need it to look good, have hospitable service and function properly.

A blurry photo of Nicolas Mertens at Genuine Sadness taking a photo with a camera at a restaurant table, with a wine glass and plates in the foreground, and bottles of wine on a bar counter in the background, in black and white.

CONTENT CREATION

Followers hardly matter anymore, social channels tend to recommend content based on your audience’s interests instead. So we look at what people are actually interested in and insert your brand.

A photo of Nicolas Mertens, President of Genuine Sadness. He has curly hair and a beard, wearing a shirt and tie and is lying in the water outdoors, talking on a cell phone and using a MacBook submerged in water.

REPORTING & ANALYTICS

None of this really matters if it can’t tie back to your business objectives. We’ll let you know what it’s going to take, report on what’s working and give you huge insights into your customer behaviour.

A photo of Nicolas Mertens, president of Genuine Sadness. He has a wiry beard and curly hair and wears a shirt and tie. He is pressed against a wall holding up a disposable cup to listen to the conversation on the other side.

you’re not just competing against other brandS

you’re competing against the entire internet.

What would it actually take to make you interested in your brand?

We start by finding out what your audience really engages with and make content like that. If you want to stop their mindless scrolling, you need visuals and hooks that get their attention.

It’s not about hacking the algorithm; it’s about entertaining your audience (oh wait, that’s the same fucking thing).

CLIENT WORK

Let’s chat for 30 minutes about your situation and what we’re going to do about it.

BOOK A CALL

A photo of Nicolas Mertens, president of Genuine Sadness. He is dress in a shirt and tie but he's soaking wet and covered in sand and mud as he exits the water on the beach. He's holding his Macbook and iPhone in hand, both soaking wet.
An illustration of a crocodile's tail