Last Updated: May 20, 2025

1. Who We Are

Genuine Sadness Inc. ("we," "us," or "our") operates [Your Website URL]. This Privacy Policy explains how we collect, use, and protect your personal information in compliance with Canada’s PIPEDA and CASL.

Contact:
Nicolas Mertens, President
Email: nic@genuinesadness.com

2. Data We Collect

We collect:

  • Personal Data: Name, email, location (if provided via forms or matched by ad platforms).

  • Automated Data:

    • Browsing behavior (e.g., content clicks, booking leads, scheduling appointments).

    • Mobile device IDs (collected by Meta, Google, or TikTok for ad retargeting).

    • IP address, browser type, and session duration (via Squarespace and third-party tools).

3. How We Use Your Data

  • Ads: Retargeting via Meta, Google, and TikTok (using device IDs and browsing behavior).

  • Analytics: Measuring site performance (e.g., tracking conversions like bookings).

  • Communications: Responding to inquiries or scheduled appointments.

4. Cookies & Tracking Technologies

We use:

First-Party Cookies (Squarespace)

Cookie Name | Duration | Purpose
ss_cid | Two years | Identifies unique visitors and tracks a visitor’s sessions on a site
ss_cpvisit | Two years | Identifies unique visitors and tracks a visitor’s sessions on a site
ss_cvisit | 30 minutes | Identifies unique visitors and tracks a visitor’s sessions on a site
ss_cvr | Two years | Identifies unique visitors and tracks a visitor’s sessions on a site
ss_cvt | 30 minutes | Identifies unique visitors and tracks a visitor’s sessions on a site

Third-Party Cookies

  • Meta Pixel: Tracks ad performance and user behavior.

  • Google Analytics: Measures traffic and conversions.

  • TikTok Pixel: Retargeting and analytics.

Manage Preferences:
You can control cookies via our cookie banner or browser settings.

5. Third-Party Sharing

We share data with:

  • Meta (Facebook/Instagram): For ad targeting and analytics.

  • Google: For analytics and ad retargeting.

  • TikTok: For ad campaigns.

These parties have their own privacy policies; we do not sell your data.

6. Data Retention

  • Cookies: Up to 2 years (see table above).

  • Ad Platform Data: Retained as per Meta/Google/TikTok policies (typically 18–24 months).

  • Client Data: Deleted upon request or after contract termination.

7. Your Rights Under PIPEDA

You may:

  • Access, correct, or delete your data.

  • Withdraw consent for ads/analytics (via cookie banner).

  • Opt out of marketing emails (unsubscribe link in emails).

Contact: nic@genuinesadness.com to exercise these rights.

8. Security Measures

We use SSL encryption, restricted access, and regular audits to protect your data.

9. Updates to This Policy

Changes will be posted here with a new "Last Updated" date.

10. Contact Us

For questions or data requests:
Email: nic@genuinesadness.com